JCPenney Home Program

In 2014, JCPenney Home introduced a new private-label blinds and shades line. Before the launch, I planned and art-directed the photo shoot, ensuring the final room scenes aligned with JCPenney Home's brand standards. These images were featured in in-store sampling and signage across JCPenney locations. The sampling and launch materials received a GDUSA Inhouse Design Award.